In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Chief executive Mike Jones said the site was no longer competing with Facebook as a general social networking site; instead, it would be music-oriented and would target younger people. Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign was to increase the number of Myspace users and how long they spend there. BTIG analyst Richard Greenfield said, "Most investors have written off MySpace now," and was unsure whether the changes would help the company recover.[97]
There is considerable variance in the way people use various social networking sites: 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.
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She speedily built up tens of thousands of friends on the site, and soon those demos were on an album and the hits kept coming! To date Lily has clocked up three Number 1 singles including debut Smile in 2006, four Top 10 albums in thirteen years, and a whopping total 73 award nominations (including 31 wins!) Most recently her 2018 album No Shame received a Mercury Prize nomination.
Xanga came along the next year as a weblog and social networkingsite but never made it to the level of success.Classmates.com is still out there as well, having been founded in1995 to build a web of contacts for finding those friends from highschool we lost contact with. Then came Friendster and MySpace in2003. Friendster came out of the gate faster but faded awayquicker. These took the concepts of SixDegrees.com where usersinvited friends and family but went a little further, allowingpeople to post on one another boards.
Facebook was created in 2004 and Twitter was created in 2006.They picked up market share, but MySpace continued to do well in2007 then not as well in 2008. By 2009, Facebook surpassed Myspacein the number of unique U.S. visitors. Myspace began a rapiddecline and lost members fast. Network effects can disappear asquickly as they are created. They kept the site simple and basic;people would log in, make new friends, and share music, photos, andchat with people. Facebook and Twitter constantly introduced newfeatures for users to explore; this kept the existing users on thesite and attracted more users. Then social media companies liketwitter began to target users on Myspace.
Another different feature on MySpace is the Music section that allows artists to upload their music on their MySpace page that allows millions of people to access their work daily. They can also sell their music using SNOCP which is a digital rights and content management service. After the success of My Space music, MySpace Records was launched to discover hidden talents. New features are continuously loaded to this music page. These include a playlist section, archive section and so on. The site launched MySpace Transmissions in 2007 which is a series of live-in-studio recordings by known musicians. Though Facebook allows music and videos to be uploaded on the page, the features are not as elaborate and well defined as MySpace site.
Kamkar: Well, I didn't have malicious intent writing the worm. I understand that it was a big example of what you shouldn't be doing, so I think if I were in their shoes, maybe I'd do the same thing. Maybe I'd say, 'Well that guy got a lot of press. He's showing, this is how you hack a Web site and this is how you write a worm, and we want to make sure people don't do that.'
Myspace is a mammoth networking system where people can create their own community of friends. It's a meeting space where they publish bulletins, create journals, post pictures and comments, all to the soundtrack of their own choosing. But mostly Myspace is their own personal mall to cruise. They wonder from page to page in the complicated network that allows people to find more and more new friends, often complete strangers. It's a process called friending, and it's this process that has parents worried. Schools are banning the website from computers, and safety experts are concerned about teens posting risqué pictures and personal information in an arena that is too large to police properly.
Ms. LENHART: Well, really what it is is it's a web page that allows you to construct and display your relationships to other people, on a very basic level. In the case of Myspace, it's a way to show your friends. In cases of other kinds of social networking websites, like, for instance, LinkedIn is one for showing and displaying business contacts.
LENHART: They ask you to verify your age, and if you give a false age you can certainly easily register for the site. So, it's not a perfect solution. They have this information on the site, but clearly it is possible for younger people to register for the site.
Ms. BOYD: Sure. Over the last couple of years, as Amanda mentioned, there've been this different social network sites, and what they've become is an opportunity to create a public online. We've seen this in different forms, first with all of the blogs that have come out in the last couple of years, and then next with these social networking sites, and again they're just opportunities for groups to gather now that most people are online. So, in a sense this is a next generation from things like news groups, and chat rooms, and bulletin boards, and this is the new version.
NEARY: We just heard a parent who I that we're right, he just hit the nail on the head of what people are really concerned about with sites like MySpace, and particularly with MySpace, and that is his 12-year-old got on, was posing in a way that really made her look older than she is, but you feel there's also some good things about it. What are they?
As far as whether or not you can find out if someone's online, if you look at most teens they're online from 8:00 p.m. on consistently; and it's more odd when they're off-line; but they're actually using, you know, things like instant messenger to track, you know, whether or not somebody's online much more affectively than sites like My Space; and it is unfortunate, you know, people are gathering. One of the things I remember from my teenage years was, you know, people would use the three-way calling on the phone as an opportunity to have somebody come and listen in on a fight that people would pick, you know, on the telephone; and yes it has unfortunately moved to My Space. It is an embarrassment and it's frustrating.
BOYD: No, it's not something, because it's part of that youth culture; and again it's about working with youth, not banning the site; but working with youth to sort of deal with those issues. In many ways it makes it more visible so that people, parents, school administrators, people that are trying to actually work out some of the youth dynamics can actually be more helpful. So, my advice is actually to use it as an opportunity to try and work with your kids instead of try to ban them from the site.
Ms. AFTAB: Well, I run a charity. We're WiredSafety is the world's largest charity that helps and protects people on the internet. And wired safety is working with Myspace and the other leading social networking sites on providing our safety tips and some pointers to them. I'm trying to make it a little safer environment for all of their users, but especially their teens.
And that is one thing that I should have, and meant to bring up, which is that it, one of the reasons that it's such a huge site with young people is, and one of the reasons it's cool, is because they can hear music there that they can't hear elsewhere.
Well, those people got their wish. Myspace has lost all content posted to the site before 2016, including more than 50 million songs by 14 million different artists, as well as untold millions of photos and videos. The company attributed the loss to a server migration gone wrong.
Still, in response to previous criticism and federal legislation, MySpace has started working with groups like the National Center for Missing and Exploited Children to verify users' names against lists of convicted sex offenders. It also has limited the site to people 14 and older and set up a special restricted section for 14- and 15-year-olds.
So, what's keeping MySpace alive? Vanderhook wasn't super-specific about what people are doing on the site, but he did note that it enjoys a fairly active user base among those aged 17-25—mostly those interested in music and entertainment. Additionally, since MySpace used to be a pretty big deal, the site tends to get a lot of older accounts logging back in on Thursdays. Presumably, they're finding older photos to use for the popular "Throwback Thursday" thing on other social networks. 2ff7e9595c
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